Digital Marketing Full Course Digiskills
1St Week
Topic 1 Introduction
to the Course
Topic 2 How to Study
this Course
Topic 3 What is
Marketing
Topic 4 Why do we
need Marketing
Topic 5 Evolution of
Marketing
Topic 6 What is
Digital Marketing
Topic 7 What is
Communication
Topic 8 What are the
types of Communication
Topic 9 Different
forms of Communication
Topic 10 Communication
in the Digital Age
Topic 11 Importance
of the Digital Communication for Businesses
Topic 12 Content and
its Formats
Topic 13 PESO Model
of Content Content Distribution Channels
Topic 14 Inbound vs
Outbound Marketing - Difference & Uses
Topic 15 Digital
Marketing Funnels
Topic 16 Digital
Marketing Funnel Examples
Topic 17 Digital
Marketing Strategy and its Importance
Topic 18 Content in
Digital Marketing Strategy
2nd Week
Topic 19 Website in
Digital Marketing Strategy
Topic 20 Search
Engine Optimization (SEO) in Digital Marketing Strategy
Topic 21 Social Media
Marketing in Digital Marketing Strategy
Topic 22 Digital Ads
in Digital Marketing Strategy
Topic 23 Email
MarketingSMSWhatsApp Marketing in Digital Marketing Strategy
Topic 24 Why Content
is King in Digital Marketing
Topic 25 Written
Content and its types
Topic 26 Graphic
Content and its types
Topic 27 Video
Content and its types
Topic 28 Audio
Content and its types
Topic 29 Blogging and
its types
Topic 30 Content
& Marketing Funnel
Topic 31 Jobs
available related to Content in the Freelance Marketplace
Topic 32 Websites
& its Importance in Digital Marketing
Topic 33 Wix.com
Account creation and Profile set up
Topic 34 Wix.com
Website set up using Wix Editor
Topic 35 Wix.com
Website Template editing in Wix Editor
Topic 36 Wix.com
Connecting Domain with a Website
3rd Week
Topic 38 Wix.com
Online Store Options and Settings in Wix
Topic 39 Wix.com
Website Optimization for Mobile view
Topic 40 Website
Related Jobs
Topic 41 Social Media
Marketing Why Social Media Marketing
Topic 42 Social Media
Marketing What is Social Media Marketing Calendar
Topic 43 Social Media
Marketing Canva Account Setup
Topic 44 Social Media
Marketing Canva Menu & Options
Topic 45 Social Media
Marketing Image Post Design in Canva
Topic 46 Social Media
Marketing Video Post Design in Canva
Topic 47 Social Media
Marketing Websites for Free Social Media Marketing Resources
Topic 48 Facebook
What is Facebook
Topic 49 Facebook
Personal Account
Topic 50 Facebook
Profile Setup
Topic 51 Facebook
Privacy and Advanced Settings
Topic 52 Facebook
Publishing a Post
Topic 53 Facebook
Page Creation
TopicTopic 37 Wix.com
Online Store set up using ADI
4th Week
Topic 54 Facebook
Page Information and Basic Settings
Topic 55 Facebook
Advanced Page Settings
Topic 56 Facebook
Understanding Page Roles
Topic 57 Facebook
Page Messenger Optimization
Topic 58 Facebook
Page Templates & Tabs
Topic 59 Facebook
Understanding Page Reach
Topic 60 Facebook
Increasing Page Reach Organically
Topic 61 Facebook
Understanding Hashtags
Topic 62 Facebook
Understanding Paid Reach
Topic 63 Facebook
Increasing Page FollowersLikes with Ads
Topic 64 Facebook
Boosting a Post with Ads
Topic 65 Facebook
Understanding Ads Manager
Topic 66 Facebook
Linking Payment Method and Address in Ads Manager
Topic 67 Facebook
Understanding Facebook Ads Objectives
Topic 68 Facebook
Creating an Ad Campaign with Traffic Objective
Topic 69 Facebook
Creating an Ad Campaign with Lead Generation Objective
Topic 70 Facebook
Reviewing the Performance of Ads
5th
Week
Topic 71 Facebook
Understanding Meta Business Suite
Topic 72 Facebook
Adding Users to Meta Business Suite
Topic 73 Facebook
Adding Accounts to Meta Business Suite
Topic 74 Facebook
Adding Data Sources to Meta Business Suite
Topic 75 Facebook
Other Important Options in Meta Business Suite
Topic 76 Facebook
Assigning Assets to Users
Topic 77 Facebook
Understanding Meta Business Suite Tools
Topic 78 Facebook
Understanding Facebook Shops & Commerce Manager
Topic 79 Facebook
Creating a Facebook Shop
Topic 80 Facebook
Adding Catalogues in Commerce Manager
Topic 81 Facebook
Understanding Events Manager & Pixels
Topic 82 Facebook
Installing Meta Pixel on the Website
Topic 83 Facebook
Creating Events in Meta Pixel
Topic 84 Facebook
Understanding Facebook Audiences
Topic 85 Facebook
Creating Custom Audiences
Topic 86 Facebook
Creating Lookalike Audiences
Topic 87 Facebook
Creating Facebook Conversion Ads
6th Week
Topic 88 Facebook
Retargeting Ads
Topic 89 Facebook
Creating an Ad Campaign for Catalogue Sales
Topic 90 Facebook
Overview of Meta Ads Manager Mobile App
Topic 91 Facebook Ad
Library
Topic 92 Facebook
Overview of Ads & Creative Reporting
Topic 93 Facebook
Overview of Meta Business Insights
Topic 94 Facebook
Overview of Account Quality
Topic 95 Facebook
Groups What are Facebook Groups and how to Create a Group
Topic 96 Facebook
Groups Facebook Group Set Up and Advance Settings
Topic 97 Facebook
Groups Group Types & its Features
Topic 98 Facebook
Groups Overview of Group Tabs & Roles
Topic 99 Facebook
Types of Facebook Projects in the Freelancing World
Topic 100 Instagram
What is Instagram and Why to Use it
Topic 101 Instagram
Creating Account on Instagram
Topic 102 Instagram
Instagram Business and Creator Account
Topic 103 Instagram
Using Instagram on Mobile Phone
Topic 104 Instagram
Organic ways to grow your Instagram Reach
7th
Week
Topic 105 Instagram
How to Boost a Post using Instagram Mobile App
Topic 106 Instagram
Gaining Reach on Instagram by Using Facebook Ads Manager
Topic 107 Instagram
Overview of Instagram Insights
Topic 108 Instagram
Types of Instagram Projects in Freelancing World
Topic 109 Twitter
What is Twitter and Why to use it
Topic 110 Twitter
Creating Account on Twitter
Topic 111 Twitter
Switching Personal Account to Professional Account
Topic 112 Twitter
Organic Marketing on Twitter
Topic 113 Twitter How
to promote your Tweet
Topic 114 Twitter
Using Twitter Ads to run Paid Campaign
Topic 115 Twitter
Reviewing Organic and Paid Marketing with Twitter Analytics
Topic 116 Twitter
Types of Twitter Projects in Freelancing World
Topic 117 LinkedIn
What is LinkedIn and Why to Use it
Topic 118 LinkedIn
Creating and Customizing Account on LinkedIn
Topic 119 LinkedIn
How to create a Group and Event on LinkedIn
Topic 120 LinkedIn
How to Set Up an Effective Company Page
Topic 121 LinkedIn
How to post a Job on LinkedIn
8th Week
Topic 122 LinkedIn
Campaign Manager Account Creation and Setup
Topic 123 LinkedIn
Setting up an Ad Campaign
Topic 124 LinkedIn
Using Organic Methods to Find Leads through LinkedIn
Topic 125 LinkedIn Types
of LinkedIn Projects in Freelancing World
Topic 126 YouTube
What is YouTube and Why to use it
Topic 127 YouTube
Creating and Customizing a Channel on YouTube
Topic 128 YouTube How
to Upload a Video on YouTube
Topic 129 YouTube
Understanding YouTube SEO
Topic 130 YouTube
Using TubeBuddy for YouTube SEO
Topic 131 YouTube
Understanding YouTube Analytics
Topic 132 YouTube
Earning Money Through Videos
Topic 133 YouTube
Managing Clients' YouTube Channel
Topic 134 YouTube
Types of YouTube Projects in the Freelancing World
Topic 135 Difference
between Google Ads and AdSense
Topic 136 Google Ads
Creating an Account on Google Ads
Topic 137 Google Ads
Overview & Setup of Google Ads Account
Topic 138 Google Ads
Google Auction and Quality Score
9th Week
Topic 139 Google Ads
Structure of Google Search Ads Campaigns
Topic 140 Google Ads
Search Ads Campaign Strategy
Topic 141 Google Ads
Landing Pages for Google Ads
Topic 142 Google Ads
Keyword Research for an Ad Campaign
Topic 143 Google Ads
Keywords Match Types
Topic 144 Google Ads
Creating Search Ads Copy
Topic 145 Google Ads
Creating Search Ads Campaign
Topic 146 Google Ads
Walkthrough of Google Search Ads Campaign Dashboard
Topic 147 Google
Ads Negative Keywords
Topic 148 Google Ads
Important Google Ads Extensions
Topic 149 Google Ads
What is Display Ads and Why to use it
Topic 150 Google Ads
Best Optimized Image Formats
Topic 151 Google Ads
Creating Display Ads
Topic 152 Google Ads
What are Video Ads
Topic 153 Google Ads
Important Video Ads Formats
Topic 154 Google Ads
Important considerations for video Ads
Topic 155 Google Ads
Creating Video Ad Campaign
10th Week
154 - Google Merchant Center Creating Account and Linking
with Google Ads
155 - Google Merchant Center Verifying and Claiming Website
156 - Google Merchant Center Setting up Shipping
157 - Google Merchant Center Adding Single Product
158 - Google Merchant Center Adding Multiple Products using
Google Sheet
159 - Google Merchant Center Product Data Specification
160 - Google Merchant Center Overview of the Dashboard
161 - Google Merchant Center Managing Account Access
162 - Google Ads Creating Google Shopping Ads
163 - Google Merchant Center related Freelancing Projects
164 - Introduction to Email Marketing
165 - MailChimp Account Setup & Introduction
166 - MailChimp Creating and Setting Up Audiences
167 - MailChimp Audience Dashboard - Tags, Segments and
Inbox
168 - MailChimp Creating a Signup Form
169 - MailChimp Creating a Survey
170 - MailChimp Preference Center
11th Week
Topic 173 MailChimp Creating a Survey
Topic 174 MailChimp Preference Center
Topic 175 MailChimp Designing an Email Template
Topic 176 MailChimp
Creating a Regular Email CampaignTopic
Topic 177 MailChimp
Creating a Landing Page CampaignTopic
Topic 178 MailChimp
Creating Embedded Form CampaignTopic
Topic 179 MailChimp
Reviewing Campaign ReportsTopic
Topic 180 MailChimp
Designing a Customer JourneyTopic
181 MailChimp Creating Post Cards
Topic 182 MailChimp Use of Creative Assistant
Topic 183 MailChimp
Integration with Social Media ChannelsTopic
184 MailChimp Integration with Websites
Topic 185 MailChimp Ad Campaigns
Topic 186 MailChimp
Types of MailChimp Projects in the Freelancing WorldTopic
187 What is SMS or WhatsApp Marketing
Topic 188 WhatsApp Business Account
Topic 189 Other WhatsApp Business Settings
12th Week
188 - Google Analytics Adding Tracking Code to the Websites
189-Google Analytics Walkthrough of the Dashboards
190-Google Analytics Understanding Reports
191-Google Analytics Understanding Data Explorations
192- Google Analytics Using data for Decision Making
193- Google Analytics Linking with other Products
194 - Google Analytics Understanding and Creating Events
195 - Google Analytics Understanding and Creating
Conversions
196-Google Analytics Understanding and
196 - Google Analytics Understanding and Creating Audiences
198 - Google Ads Importing Conversions and Audiences from
Google Analytics in Google Ads
200 - Different Scenarios of Advanced Google Ads Campaign
201-Course and Skills Review
202-Future Directions for Digital Marketers
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